Dangerous hate speech
Content that depicts, contains, or provides access to dangerous hate speech. Dangerous hate speech includes any gesture, conduct, writing, or display, including but not limited to anything that is intended to incite violence, intimidation, or a discriminatory response against a protected individual or group. The law may identify a protected individual or a protected group by race, gender, nationality, ethnicity, religion, sexual orientation or other characteristics.
Pornography
Content that depicts, contains, or provides access to pornography, nudity, obscenity, and other “adult” content (Except risqué content as defined by and explicitly permitted by AdaptMX).
Malware
Content that contains, installs, links to, or prompts the download of any malware. Customers must have reasonable procedures to prevent malware. Malware is malicious software designed to disrupt or deny operation, gather information that leads to loss of privacy or exploitation, gain unauthorized access to system resources, and other abusive behavior. AdaptMX makes proactive efforts to prevent malware from being served in the AdaptMX ecosystem. AdaptMX retains discretion to take any reasonable action to address malware issues.
Piracy
Content that AdaptMX reasonably believes:
contains hosted content that is clearly and predominantly material that is likely to infringe or misappropriate a copyright, trademark, trade secret or patent of another party; or clearly induces infringement or misappropriation of a copyright, trademark, trade secret or patent of another party.
Weapons
Content featuring the sale of or instructions to create bombs, guns, ammunition, or other weapons.
Violence
Content that depicts, contains, or provides access to violent content.
Defamation
Content that depicts, contains, or provides access to defamatory content.
Illegal drugs
Content featuring the sale of drugs, pharmaceuticals, or drug paraphernalia that is illegal.
Auto-downloads
Content that depicts, contains, or provides access to any files that execute or download without intentional user interaction.
Auto-redirect
Content that automatically redirects to other sites or apps.
Government forms or services
Content that depicts, contains, or provides access to offers that charge for government forms or services that are available for a lesser charge or free from the government.
Illegal
Content AdaptMX reasonably believes is likely to be in violation of any applicable law, regulation, or court order.
Morally reprehensible
Content that AdaptMX reasonably deems to be (a) morally reprehensible or patently offensive, and (b) without redeeming social value.
Flash Cookies and other LSOs
Do not use LSOs including flash cookies, browser helper objects, and HTML5 localStorage. Ad creatives hosted by or trafficked through the AdaptMX platform may not set Flash cookies or other local shared objects (LSOs) for purposes of online behavioral advertising, ad delivery and reporting, or multi-site advertising. Prohibited uses include, but are not limited to, storing user IDs, interest segments, user browsing history, or other unique user data.
Fake Errors and Warnings
Content that displays fake errors or warnings to induce user action, including, for example, warnings about viruses, missing codecs, and corrupt disks.
Inadequate privacy notice or consent
Content that does not provide notice, does not obtain necessary user consent, and does not provide end-users with information and choices, each in accordance with applicable law, for data collection or for material functionality of a site or software through which ads are delivered, or through which data are collected for subsequent use in advertising.
Interferes with navigation
Content that causes interference with user navigation (e.g. preventing a user from leaving a page, by popping dialogs, pop-ups, new windows, etc.).
Interferes with other ads
Content that obscures, replaces, modifies, or otherwise interferes with another party’s ads or ad inventory.
Unusual CTR
Content with an unusually high click through rate, or content that automatically generates clicks on ad units.