Data Retention Policy
1. Purpose
This Data Retention Policy outlines the duration and handling of data collected, processed, and stored by Company Monet Engine Inc, an advertising exchange platform that facilitates the buying and selling of digital ad inventory.
2. Scope
This policy applies to all data processed by Company, including but not limited to:
Bid requests and responses
Impression and click logs
Pixel data
User agent and browser data
Publisher and advertiser account data
3. Data Categories and Retention Periods
| Data Type | Retention Period | Purpose | Justification |
|---|---|---|---|
| Bid request/response logs | 60 days | Billing, analytics, dispute resolution | Standard industry practice |
| Impression/click logs | 180 days | Performance reporting, optimization | Advertising performance and billing |
| User/device identifiers (e.g., cookies) | 60 days | Frequency capping, fraud detection | Privacy regulations (GDPR/CCPA) |
| Pixel firing and event data | 90 days | Fraud detection, dispute resolution | Client reporting |
| Advertiser/publisher account info | 7 years | Legal compliance, financial records | Regulatory (e.g., tax, audit) |
| Fraud detection and security logs | 1 year | Abuse prevention, legal compliance | Security and fraud investigation |
4. Data Minimization and Anonymization
Where feasible, data is pseudonymized or anonymized. Personally identifiable information (PII) is not stored unless strictly necessary and only with appropriate legal basis and consent.
5. Data Deletion
Data exceeding the retention period is securely deleted or anonymized on a rolling basis. Clients may request deletion of specific data in compliance with data protection regulations.
6. Legal and Regulatory Compliance
This policy complies with applicable laws, including:
General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA)
Network Advertising Initiative (NAI) Code of Conduct
7. Responsibilities
Data owners and engineering teams are responsible for implementing and enforcing data deletion schedules. Security and legal teams conduct periodic reviews to ensure compliance.
8. Updates to This Policy
This policy is reviewed annually and updated as necessary to reflect changes in legal requirements or business practices.
Contact Us
If you have questions about this policy, or inquiries or requests regarding your information, please contact us at privacy@adaptmx.com.